Ram Rodeo is the marketing program from Ram Trucks. RAM Rodeo began in the early 1980s to market RAM Trucks at the Professional Rodeo Cowboys Association rodeo events.

In the early years the company was known as Dodge Ram Tough Rodeo and primarily marketed Dodge’s struggling truck business but as time went on, the company officially changed its name to Dodge Rodeo, Inc., then again in 2010 Chrysler Group changed the truck brand to Ram Trucks and now Ram Rodeo has integrity as a valid tool to market all Ram Truck brand nameplates.

Jack retired officially in the fall of 2000 after 20 years of overseeing the program. Today, Ram Rodeo is owned and managed by longtime employees, Mike and Lori Orman.